At a conference … [an] executive of General Mills Inc. … described the kind of e-mails and calls the company gets asking for cooking advice: the person who didn't have any eggs for baking and asked if a peach would do instead, for example; and the man who railed about the fire that resulted when he thought he was following instructions to grease the bottom of the pan—the outside of the pan.
thanks to today's papers for that tidbit.
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